In the heart of one of the world’s most vibrant metropolises—where colonial-era grandeur lines the Huangpu River and neon-lit skyscrapers pulse with 21st-century ambition—Atour Hotel Nanjing East Road, Shanghai on the Bund was born from a simple yet profound vision: to create a sanctuary that honors the soul of Shanghai while embracing the intelligence of modern travel.

Our journey began not with blueprints, but with a deep reverence for place. Located at No.105-1 Fuzhou Road, Huangpu District, our hotel occupies a site steeped in history. Fuzhou Road—once known as “Culture Street” during the early 20th century—was home to publishers, poets, and thinkers who shaped modern Chinese thought. Just steps away, The Bund stands as a testament to Shanghai’s legacy as a global crossroads, where East and West converged in architecture, commerce, and culture. To build here was not just an opportunity—it was a responsibility.

Atour, a pioneering Chinese hospitality brand known for its philosophy of “intelligent warmth,” saw in this location a chance to redefine urban hospitality. We didn’t want to replicate the past, nor erase it with sterile modernity. Instead, we sought to weave the two together—crafting a space where the elegance of old Shanghai whispers through minimalist design, where smart technology serves comfort without intrusion, and where every detail reflects a deep understanding of what today’s traveler truly values: authenticity, ease, and connection.

The transformation of this historic corner into Atour Hotel Nanjing East Road was guided by three core principles: context, consciousness, and care.

• Context: Every design choice—from the warm wood tones and muted palettes to the curated local artwork—responds to Shanghai’s unique aesthetic heritage. Floor-to-ceiling windows frame views of the city’s layered skyline, inviting guests to witness the dialogue between Art Deco relics and Pudong’s futuristic towers.
• Consciousness: Sustainability and efficiency are embedded in our operations. From energy-saving smart room systems to reduced single-use plastics and locally sourced amenities, we strive to tread lightly while delivering exceptional experiences.
• Care: Our team is trained not just to serve, but to anticipate. Whether it’s a handwritten welcome note, a recommendation for a hidden dumpling shop down the alley, or seamless assistance with metro tickets, we believe hospitality lives in the details.

Since opening our doors, Atour Hotel Nanjing East Road has become more than a place to rest—it’s a launchpad for discovery. Business executives unwind after meetings with skyline views from their quiet rooms. Couples begin their Shanghai love story with a sunset stroll along the Bund. Solo travelers find both safety and inspiration in our thoughtfully designed spaces. And through it all, we remain rooted in our story: a love letter to Shanghai, written in clean lines, warm light, and genuine human connection.

Today, as the city continues to evolve at a breathtaking pace, we stand as a calm, considered presence in its rhythm—honoring where we’ve been, embracing where we’re going, and welcoming you not just as a guest, but as part of our ongoing narrative.

This is more than a hotel.
This is Atour on the Bund—where Shanghai’s spirit finds its modern home.